ABOUT US
Kid’s Concept is a Scandinavian design brand founded in 2007. The company was established in Sweden by three women who often found themselves asking: Do all toys need to be ugly and made of plastic? The answer is, of course, no – and thus, a company specializing in Scandinavian-designed wooden toys and children’s room furnishings was formed.
Since the very beginning, we have been on a mission to contribute to millions of happy childhood memories around the world. We are truly passionate about spreading joy, and empowering parents to cultivate a playful home environment that enriches the lives of their children.
Kid’s Concept is all about Scandinavian design, infused with a colourful twist. A dedicated in-house design team crafts fun, functional, safe, and meticulously detailed products with a high level of design for children. Wooden toys, furniture, and kids’ room décor are their primary focus. Wood is not just their material of choice; it’s their passion (FSC-certified of course).
Our goal is to simplify life for parents by providing products that are not only safe and fun but also aesthetically pleasing.
With a designers eye for details.
Our designer, Lotta Hallenius, has an eye for detail. She enjoys exploring and trying out new things, working with different materials, and combining these with colours that are interesting to put together. A simple drawing on a piece of paper is usually where the process begins. And it always starts from a child’s perspective. The toys must be safe and functional to play with. In order to gain a mutual understanding of the quality standards that must be met, we are committed to working closely with our selected skilled suppliers, mainly in Asia and in Europe, on a long-term basis.
Every time Kid’s Concept designs a product, we do so with a focus on the harmony between sustainability and functionality. It can take anywhere from six to eighteen months for a fully tested product to reach a child’s hands.
Great responsibility.
Kid’s Concept’s products are available in our own web shop, retailers’ web shops, and physical shops in some 30 countries around the world. Europe is the largest market. We’re overjoyed that so many people like our products and that we have more than 100,000 followers on Instagram, where people share their memories and lovely pictures. Together with our talented retailers, these followers are a source of inspiration. And everyone who works at Kid’s Concept is proud of the trust and responsibility we have that enable us to continue making more products and
developing new concepts, and that we have the opportunity to reach even increasing numbers of children of all ages.
BECOME A RESELLER
Would you like to work with us as a reseller?